Table Of Content
Obviously, architectures aren’t exactly the same in both cases. A site with thousands of pages is going to have significantly different systems in place to keep everything consistent and organized than a site with only a few pages. It has to be intuitive and easy to use if you want to make more sales.
Multichannel sales
If your checkout process is a pain in the you-know-what, you’re going to lose customers. If you want people to buy from you, you need to make the process of buying as simple, straightforward, and pain-free as possible. Once you know who you are, you can work it into the branding of your ecommerce site. It’ll help build trust with your audience—and drive serious sales in the process. The company wanted a website design that informs new customers about its range of products and provides a seamless journey to checkout.
Essential Considerations to Design Ecommerce Websites
This ecommerce website has videos to watch on its homepage further describing its products and brand. Invest in good product photos and use images from free stock photo websites to help increase the visual appeal throughout the shopping experience. Chubbies’ website design evokes its brand values with captivating product photography and witty copy. The sidebar navigation, although different from most ecommerce website designs, presents a neat menu where shoppers can find their products faster and easier. The average daily time spent on a mobile phone in the US is expected to reach 4 hours and 39 minutes by 2024. Luckily, if you’re building your business with Shopify, your store is already responsive.
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Building User-Friendly Search Functions
Discovering a product of interest doesn’t require any extra effort from shoppers. Conduct user research to determine if your navigation layer needs decluttering. Even more curiously, Baymard Institute found that shoppers are more forgiving of technical glitches in e-commerce website performance when it features vibrant imagery. You can use a stand-alone hero image if you sell one main product such as Cricut.
Start selling and let Printful handle everything from production to shipping. Squarespace has partnered with Printful to make it simple to design and sell your own customized product line. Keep your inventory and customer data in sync, whether you sell online or in person.
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Huge header menus overcast the screen and conceal information on the browsed page. Since many shoppers can accidentally trigger the drop-down header menu area (especially on mobile), it’s best to keep it visually compact as Casper does. Additionally, a good UX practice for e-commerce websites is to program a hover delay—a minimum period the user has to hover over the header area before the drop-down menu appears.
Learn more about creating effective product categorization strategies for an ecommerce store in this comprehensive guide by Shopify. Use ecommerce tools like Google’s PageSpeed Insights or GTmetrix to optimize your performance and keep shoppers happy. This guide will provide you with comprehensive strategies to help you build or improve effective ecommerce platforms. Other than the obvious HTTPS certificate, include a link in your cart that lets curious users read a more in-depth explanation of how security is handled. But it’s important to point out that it’s not the moment to get creative here. The exact placement will depend on any unique design, but it should be right there, at customers’ reach, at all times.
GoDaddy Ecommerce Website Builder
With your own website, you’ll have complete control over your storefront. Keep a consistent design across all the pages on your website. You can use a different layout for product pages than your blog and other web pages, but the color scheme, navigation menu placement, etc., should remain the same.
Sierra Designs is a great example of website design to take inspiration from. Its eye-catching professional photography and user-friendly website provide an equal balance between a clean aesthetic and a responsive design. The website has a feeling of adventure and liveliness that is carried through the appealing photos on this ecommerce store. Leather Head’s homepage layout is simple and matches the brand feel of refinement and luxury. The choice of color, font, product images, and copy voice and tone reflect the brand aesthetic that appeals to its target customer. Even if you’re not into sports, you’ll definitely want to browse and find a product for a friend or loved one who is.
People won’t part with their money or share details like credit card numbers on a site that doesn’t look legit. Stunning background photography and graphic design and a captivating brand voice keep the website simple yet impactful. The brand also taps into a brilliant conversion opportunity, proudly touting that its products are made in the US. It uses just the right amount of text and visuals to enhance the experience for visitors, and the chosen colors make it come to life.
Think about who you’re targeting and implement the relevant strategy. Are you trying to reach online shoppers who are already browsing in your category? If so, I recommend prioritizing the digital shelf by optimizing product listings and content to appear in search results.
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